Natrue launches the second edition of "Natural Cosmetics Week"

Europe remains the global leader in the cosmetics and personal care sector, with retail sales reaching €104 billion in 2024. These products are an integral part of daily life: 72% of European consumers consider them important or very important, using an average of more than seven products a day, from soaps and shampoos to toothpastes and moisturizers. In this context, demand for more sustainable and transparent beauty is growing. And this is precisely the goal of Natural Cosmetics Week, which will be held from November 17 to 23.

This year's theme, "Natural Care, Real Impact: Trust What's Behind the Label," emphasizes the tangible value of certified natural and organic cosmetics. At a time when consumers want effective products that reflect their values, the campaign sends a clear message: natural and scientific are not in opposition, but allies. Formulations inspired by nature and backed by science offer efficacy and integrity. The invitation is to look beyond the label to discover the impact that transparent and certified cosmetics can have on people, the environment, and the future of the industry.

Now in its second year, Natural Cosmetics Week is not just a campaign, but a collective initiative to build a more ethical and responsible future in the cosmetics industry. For an entire week, brands, retailers, professionals, scientists, and consumers will come together to highlight the real impact of certified natural and organic cosmetics.

The campaign includes a series of global activities, including expert webinars, international initiatives, editorial content, dynamic social activations, and behind-the-label insights—all designed to give consumers concrete tools to make more informed choices and trust what they put on their skin.